Vol 3 Issue 1 January 2016-April 2016

Building a Sustainable Competitive Advantage for Small & Medium Enterprises of India – A Perspective

Vol. 3, Issue 1, January 2016 – April 2016

Prof. Bikash Banerjee

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Preparation and Production of Pasta Using Composite Cassava Flour as a Substitute of Wheat Flour

Vol. 3, Issue 1, January 2016 – April 2016

Rosemond Anyobodeh, Adelaide Spio-Kwofie, Samuel Anaman

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An Insight into Predictors of Green Purchase Behaviour among GenZ

Vol. 3, Issue 1, January 2016 – April 2016

Dr. Anuradha Jain, Ridhima Sharma

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What Marketing Strategies are required to build a Branded Restaurant?

Vol. 3, Issue 1, January 2016 – April 2016

Utkarsh Garg

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LEADERSHIP CAPABILITY: A KEY TO STRATEGIC PEOPLE MANAGEMENT AND ORGANISATIONAL PERFORMANCE?

Vol. 3, Issue 1, January 2016 – April 2016

Salini Bafaneli, Gosekwang Setibi

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An Assessment of the Accommodation Challenges Faced By Students of Takoradi Polytechnic

Vol. 3, Issue 1, January 2016 – April 2016

Adelaide Spio-Kwofie, Rosemond Anyobodeh, Godreich Abban

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Influence of Affordability of Digital Banking on Customer Satisfaction: A Case of National Bank of Kenya Bungoma County

Vol. 3, Issue 1, January 2016 – April 2016

Kevin Ogonji Muluka, Wycliffe Munyolo, Evans Biraori Oteki, Ezekiel Wechuli Wanyama

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THE BALANCED SCORECARD: A KEY TO PERFORMANCE IMPROVEMENT?

Vol. 3, Issue 1, January 2016 – April 2016

Salini Bafaneli, Gosekwang Setibi

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Customer Satisfaction and Customer Loyalty

Vol. 3, Issue 1, January 2016 – April 2016

Parth Khamesra, Md. Jawaad, Hriday Agarwal

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A Conceptual Paper on Emotional Branding in Food and Beverage Industry through Television Advertisements

Vol. 3, Issue 1, January 2016 – April 2016

ADITI ANOOP, ANUSHA PRABHU, NEHA S

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Digital Marketing VS Internet Marketing: A Detailed Study

Vol. 3, Issue 1, January 2016 – April 2016

ATSHAYA S, SRISTY RUNGTA

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4 P’S OF A 3-D PRINTER

Vol. 3, Issue 1, January 2016 – April 2016

Paankhuri Sharma, Sharan Sai, Shlok Seth

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Growth and Impact of Social Media Advertising

Vol. 3, Issue 1, January 2016 – April 2016

Aakriti Jain, Deeksha Kakkar, Vinuth M

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Factors Affecting for Bank Customers Tend to Bancassurance Policy Instead of the Normal Life Insurance Policy

Vol. 3, Issue 1, January 2016 – April 2016

Weeraratne N.C., Nadeeshika S.K.U.

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The Current State of the Tax Harmonization in the European Union

Vol. 3, Issue 1, January 2016 – April 2016

Bianka Bittmannová

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