Abstract: The study investigates the positive and negative effects of evangelistic strategies on Church growth and community engagement in the Evangelical Lutheran Church in Tanzania – Iringa diocese focusing on Kihesa Kilolo congregation. Evangelism is central in church’s mission encompassing not only incorporates preaching but also social engagements particularly among the marginalized communities While evangelism has historically driven church expansion in Tanzania, questions remain regarding its effectiveness at the parish level, especially in balancing outreach to new believers and the reintegration of inactive members. The research employed a qualitative research approach with a case study design, drawing insights from 30 participants, including clergy, evangelism leaders, and congregants. Data were collected through interviews, focus group discussions, and analyzed thematically. Findings indicate that evangelism contributes to numerical growth through increased attendance, baptisms, and confirmations, while also fostering deeper fellowship and stronger ties between the church and community. However, challenges persist: evangelistic efforts often focus on backsliders rather than non-Christians, limiting broader outreach; inadequate resources, poor follow-up, and low member involvement further constrain effectiveness. The study concludes that evangelism in Kihesa Kilolo Parish has both spiritual and social significance, enhancing church vitality and community cohesion. To maximize impact, the parish must adopt inclusive strategies that reach beyond familiar circles, strengthen discipleship, and address contextual challenges. The findings provide practical insights for the ELCT and other churches seeking to refine evangelistic strategies for sustainable mission and growth.

Key words: Evangelism, Mission, missional church, Church Growth.

Title: EVALUATING THE POSITIVE AND NEGATIVE EFFECTS OF EVANGELISTIC STRATEGIES ON CHURCH GROWTH AND COMMUNITY ENGAGEMENT IN THE EVANGELICAL LUTHERAN CHURCH IN TANZANIA

Author: Vailet Sirai,  Rev. Prof. Falres Ilomo,  Rev. Dr. Lechion Kimilike

International Journal of Novel Research in Humanity and Social Sciences

ISSN 2394-9694

Vol. 12, Issue 5, September 2025 - October 2025

Page No: 27-34

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 19-September-2025

Abstract: This study examined the effect of social media usage on marital relationships among couples living in the Woodlands and Chalala areas of Lusaka District, Zambia. In recent years, the rapid growth of social media platforms such as Facebook, WhatsApp, Instagram, and TikTok has significantly transformed patterns of communication, interaction, and intimacy among couples. While these platforms have enhanced connectivity and provided couples with convenient ways to share information, express affection, and maintain contact even over long distances, they have also introduced new challenges related to privacy, trust, and emotional detachment. The study adopted a mixed-methods research design to capture both quantitative and qualitative data.  A case study sequential explanatory design was employed, beginning with quantitative data collection through structured questionnaires. This was followed by qualitative data collection using semi-structured interviews and focus group discussions. A sample of 65 participants was chosen purposively which comprised Marriage counsellors, Faith-based advisors and married couples residing in Woodlands and Chalala. Quantitative data were analyzed using descriptive and inferential statistics, including means, standard deviations, correlations, and regression analysis, while qualitative data were examined through thematic analysis. Findings revealed that while social media provided social support and convenient communication channels that helped couples coordinate family responsibilities, certain usage patterns (such as excessive time online, secretive messaging, and frequent interactions with ex-partners or unknown contacts) were associated with increased misunderstandings, jealousy, reduced face-to-face interaction, and heightened conflict. Couples who reported having negotiated and transparent rules around device use and joint participation in online activities experienced higher relationship satisfaction, whereas those with unilateral or concealed use demonstrated lower trust and a higher incidence of arguments. Based on these findings, the study recommended couple-focused digital communication workshops, community awareness campaigns to promote healthy online boundaries, and further longitudinal research to track causal pathways and intervention outcomes in similar urban Zambian contexts.

Keywords: Communication, Conflict, Marital Relationships, Social Media and Trust.

Title: The Effect of Social Media Usage on Marital Relationships: A Case Study of Couples in Woodlands and Chalala Areas of Lusaka District, Zambia

Author: Mildred Ntumbo, Chanda Chansa Thelma, Anna Phiri

International Journal of Novel Research in Humanity and Social Sciences

ISSN 2394-9694

Vol. 12, Issue 5, September 2025 - October 2025

Page No: 16-26

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 10-September-2025

Abstract: This article explores the realism of political issues in moral novels in the East African context. Primary data were collected from Swahili moral novels. A purposive sampling method was applied to select two moral novels, Kusadikika and Kufikirika, written by Shaaban Robert, a renowned author in the history of Swahili literature in East Africa. Close reading was conducted  to obtain primary data to align with the main research objective. Secondary sources obtained through library research were employed to verify the primary data. The findings are presented descriptively, and the theory of Realism was applied to analyse the selected texts. The study demonstrated a reflection of the actual political issues within the chosen novels. Key issues highlighted in the conversation include the effects of poor governance, the importance of visiting other nations, adherence to the law, and the strengthening of national cohesion. The article suggests further research on economic themes in Shaaban Robert’s novels.

Keywords: Realism, Politics, Swahili Novel, Moral Novel, Realism Theory.

Title: The Realism of Political Issues in Swahili Moral Novels in the East African Context

Author: Gerephace Mwangosi

International Journal of Novel Research in Humanity and Social Sciences

ISSN 2394-9694

Vol. 12, Issue 5, September 2025 - October 2025

Page No: 8-15

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 08-September-2025

Abstract: This article examines African philosophy as a tool for developing the foundations of indigenous culture, with reference to literary works. The specific objective is to explore the role of African philosophy in building, reinforcing, and embedding itself within the foundations of indigenous culture through Swahili novels. Primary data were obtained from the library using a close reading method. Key aspects of African ontology reflected in the selected novels include the concept of the living force, the circle, magic, superstition, witchcraft, ethics, prudence, wisdom, religion, marriage, procreation, unity, and cooperation. These elements play a vital role in educating society about customs and traditions across generations. The roots of customs, traditions, philosophy, history, and social development are embedded in traditional life, serving as the backbone of cultural values and identity in many communities across the region. Elements of African ontology serve as a strong indigenous framework that facilitates the transmission, reinforcement, and preservation of society's cultural fabric and philosophy of life from ancient times to the present day. This article recommends that African philosophical elements be further explored in other genres of oral literature, as they accurately reflect the lived realities of society.

Keywords: Portrayal, Agent, African Philosophy, Swahili Literature, Native Culture, Sociological Theory.

Title: The Portrayal of African Philosophy in Swahili Literature as an Agent for Emerging the Basics of Native Culture

Author: Gerephace Mwangosi

International Journal of Novel Research in Humanity and Social Sciences

ISSN 2394-9694

Vol. 12, Issue 5, September 2025 - October 2025

Page No: 1-7

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 03-September-2025