Abstract:   Stakeholders’ involvement in education plays a significant role in the administrative effectiveness of principals in the overall growth of secondary schools in Delta State. The study is a relational investigation of stakeholders’ involvement in secondary education through supervision and funding and administrative effectiveness of principals in Delta State. Two research questions and two hypotheses guided the investigation. The study employed correlational research design. The population for the study consisted 473 principals and 11,777 teachers (teaching staff) in public secondary schools in Delta State. The sample of the study consisted 383 respondents selected using Krejcie and Morgan (1970) formula. Two instruments tagged Stakeholders’ Involvement in Supervision and Funding Education Questionnaire (SISFEQ), and Administrative Effectiveness Questionnaire (AEQ), were used for data collection. The face and content validity of the two instruments were established by two experts, one educational administrator and one in measurement and evaluation of faculty of education, Delta State University, Abraka. The reliability of the two instruments was established using Cronbach Alpha technique which measured the internal consistency. Coefficients of 0.86 for the SISFEQ and 0.84 and 0.84 for the AEQ was obtained. The data collected was analyzed using coefficient of determination and Pearson Product Moment Correlation statistics. The research questions were tested at 0.05 level of significance. The findings of this study revealed that there is a positive and significant relationship between stakeholders’ involvement in supervision and funding of education and administrative effectiveness of principals in secondary schools in Delta State. The study concluded that the level of stakeholders’ involvement in key administrative areas such as supervision and funding education has a strong positive and significant relationship with both the administrative effectiveness of Principals. This study recommends that stakeholders should continue to be actively involved in school supervision exercises alongside education officials to ensure effective monitoring of teaching, learning, and administrative processes, which will promote accountability and improve overall administrative effectiveness.

Keywords: Administrative effectiveness, funding, stakeholders’ involvement, principals, supervision.

Title: Role of Stakeholders’ Involvement and Administrative Effectiveness of Secondary Schools Principals in Delta State

Author: ADUGBO, James A., PERETOMODE, Victor F., ASIYAI, Romina I.

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 13, Issue 2, May 2026 - August 2026

Page No: 63-70

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 23-July-2026

Abstract: The emergence of information technology has facilitated communication and collaboration among employees in the modern workplace, but it has also increased the likelihood of interruptions. The persistent nature of such interruptions affects not only employees' mental health and work performance but also broader domains such as team dynamics and work–life conflict. Although a substantial body of research has examined interruptions, the literature remains fragmented, making it difficult to develop a comprehensive understanding of the phenomenon. This article provides a systematic review using the theory–context–method and antecedents–mechanisms–outcomes frameworks. It clarifies the theoretical foundations, research contexts, and methodological approaches related to ICT-mediated work interruptions, and synthesizes their antecedents and consequences. This review concludes by outlining future research directions, emphasizing the need to expand research contexts, improve methodological rigor, examine broader impacts, and conduct cross-disciplinary and cross-cultural comparisons. It also highlights opportunities for developing coping strategies and management practices. This review serves as a useful reference for scholars seeking to initiate or extend research on ICT-mediated interruptions.

Keywords: antecedents-mechanisms-outcomes framework; Information technology; ICT-mediated interruptions; theory-context-method framework.

Title: ICT-mediated Interruption: A Comprehensive Review and Future Directions

Author: Pham Thu Thuan

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 13, Issue 2, May 2026 - August 2026

Page No: 50-62

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 20-July-2026

Abstract: Hospital supply chain efficiency is essential to reduce drug shortages, high costs, and lack of efficiency in inventory management which directly impact patient care and service delivery. To mitigate these challenges, optimal inventory management becomes crucial to ensure that medical supplies are provided and that the amount of stock kept is kept to a minimum and any losses minimized. The aim is to understand how inventory optimisation (IO) and healthcare logistics management (HLT) can affect hospital systems' performance and cost. A mixed-method research approach is used—qualitative using information gained from the interviews and quantitative using the quantitative data obtained from questionnaires that were used to interview 250 professionals in the hospital supply chain. Relationships among key variables are assessed for using statistical techniques like correlation and regression analysis. The results showed there is a positive correlation between Inventory Optimization Practices and SC Operational efficiency and a moderate but significant correlation between Healthcare Logistic Management and Cost reduction. The benefits of digital systems for inventory and real-time monitoring are emphasized. The sample size and the cross-sectional design are some of the limitations, and thus a longer time perspective with more advanced incorporation of technologies would be preferable.

Keywords: Inventory optimization, healthcare supply chain, hospital efficiency, logistics management, cost reduction.

Title: Improving Hospital Supply Chain Efficiency through Inventory Optimization: A Study of U.S. Hospital Systems

Author: Ms Pratichi Dhar

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 13, Issue 2, May 2026 - August 2026

Page No: 40-49

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 02-July-2026

Abstract: Television remains one of the most influential mass media platforms despite the rapid growth of digital media. Advertisements constitute a major source of revenue for television broadcasters and play a significant role in influencing consumer behavior. However, viewers increasingly engage in advertisement avoidance behaviors such as channel switching, muting, ignoring advertisements, and using alternative media platforms during commercial breaks. This study examines television viewership behavior and identifies the factors affecting advertisement avoidance among viewers in Punjab. The research explores demographic variables, viewing patterns, advertisement characteristics, and technological influences that contribute to advertisement avoidance. Data were collected through a structured questionnaire from television viewers across Punjab. The findings indicate that advertisement clutter, repetition, lack of relevance, and the availability of alternative entertainment sources significantly influence advertisement avoidance. The study provides valuable insights for advertisers, broadcasters, and marketers in designing more effective advertising strategies.

Keywords: Television Viewership, Advertisement Avoidance, Consumer Behavior, Television Advertising.

Title: Television Viewership Behaviour and Factors Affecting Advertisement Avoidance: A Case Study of Punjab

Author: Dr. Manpreet Kaur

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 13, Issue 2, May 2026 - August 2026

Page No: 35-39

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 17-June-2026

Abstract: The increasing integration of artificial intelligence (AI) in digital marketing has led to the widespread adoption of AI-generated content (AIGC) in social media advertising. This study investigates the influence of AIGC in Facebook ads on consumer behavior, specifically examining how perceived usefulness mediates the relationship between AIGC advertising and consumer purchase intention. Additionally, the study explores the moderating role of perceived privacy risk in weakening this relationship. Unlike traditional advertising, AIGC enables the automated creation of personalized, contextually relevant ad content at scale, potentially enhancing consumer engagement and decision-making.

Adopting a quantitative research design, this study collected data from 380 active Facebook users through a structured online questionnaire. Participants were exposed to both AIGC-generated and traditional Facebook ads, and responses were measured across key variables including perceived usefulness, purchase intention, and perceived privacy risk. The findings indicate that AIGC advertising positively influences perceived usefulness, which in turn significantly enhances consumer purchase intention. Perceived usefulness was found to partially mediate the relationship between AIGC advertising and purchase intention. Furthermore, perceived privacy risk negatively moderates the AIGC–usefulness relationship, such that higher privacy concerns reduce the positive effect of AIGC advertising.

This research contributes to the growing literature on AI in marketing by providing empirical evidence on the mediating and moderating mechanisms through which AIGC influences consumer behavior on Facebook. Practical implications for marketers include the need to balance content personalization with transparent data privacy practices.

Keywords: AI-Generated Content (AIGC); Social Media Advertising; Facebook; Perceived Usefulness; Purchase Intention; Perceived Privacy Risk; Consumer Behavior.

Title: The influence of AI-Generared Content in social media ads on consumer behavior on Facebook

Author: Hiba Asserrhine, Zhu Pingli

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 13, Issue 2, May 2026 - August 2026

Page No: 18-34

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 28-May-2026

Abstract: The luxury retail landscape has undergone significant transformation, particularly in global fashion capitals such as Paris, where consumer expectations extend beyond product quality to encompass immersive experiential elements. This study investigates the influence of store atmosphere and brand heritage on consumer perception and purchase intention within the luxury brand marketing context in Paris. Unlike mass-market retail approaches, luxury brands in Paris leverage sophisticated store environments and centuries-old heritage narratives to create differentiated consumer experiences that foster emotional connections and drive purchasing behavior.

Adopting a quantitative research design, this study integrates survey data collected from 350 luxury consumers who have visited luxury brand stores in Paris, including both local residents and international tourists. Participants reported their perceptions of store atmosphere (visual, auditory, olfactory, and spatial elements), brand heritage (history, authenticity, tradition, and craftsmanship), consumer perception (brand image, quality perception, and prestige), and purchase intention. The findings indicate that both store atmosphere and brand heritage significantly enhance consumer purchase intention. This effect is primarily attributed to increased emotional engagement and perceived authenticity generated by immersive store environments and compelling heritage narratives.

The study identifies consumer perception as a mediating factor between store atmosphere/brand heritage and purchase intention, while the interaction between store atmosphere and brand heritage demonstrates a synergistic effect that strengthens this relationship. The results suggest that when consumers perceive luxury store environments as aesthetically pleasing and brand heritage as authentic, they are more likely to develop favorable attitudes toward the brand and exhibit stronger purchase intentions. The combination of superior store atmosphere and rich brand heritage produces the strongest consumer responses.

This research contributes to the growing body of literature on luxury marketing and consumer behavior by providing empirical evidence on the effectiveness of store atmosphere and brand heritage in influencing consumer perception and purchase intention in the Paris luxury market. It also offers practical implications for luxury brand managers seeking to optimize retail strategies through the integration of atmospheric design and heritage communication.

Keywords: Luxury Brand Marketing; Store Atmosphere; Brand Heritage; Consumer Perception; Purchase Intention; Paris Retail; Luxury Consumer Behavior; Brand Authenticity.

Title: Luxury Brand Marketing in Paris: The Role of Store Atmosphere and Brand Heritage in Consumer Perception and Purchase Intention

Author: QUERCH NADA

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 13, Issue 2, May 2026 - August 2026

Page No: 1-17

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 28-May-2026