Abstract: This study examines the important impact of digital technology development in Indonesia towards its import value of Chinese telecommunication equipment over the 20 years period, from 2004 to 2023. With the Comparative Advantage Theory and Technology Gap Theory as the theoretical base, this study explore on how the digital readiness is influencing the trade patterns between China and Indonesia, especially with the technological advancement in China for its telecommunication sector. The annual time series data are obtained from the UN Comrade database, World Bank, and national sources from Indonesian government sites. These data are analyzed with the OLS regression model with Newey-West HAC standard errors. The results indicates that mobile cellular subscriptions and broadband internet penetration have positive and statistically significant effects on the import value of telecommunication equipment import to Indonesia, which suggest that improvement in the digital readiness increase the demand of imported telecommunication equipment. In contrast, the digital patent activity in Indonesia shows a negative and significant relationship towards the import value, which indicating that there is a substitution effect for the imported products as the domestic innovation improves. The findings of this research contribute towards the digital trade literature by examining the multidimensional effects from the digital technology advancement towards the imports relating to technological products.

Keywords: China-Indonesia Trade, Digital Infrastructure, Digital Readiness, Digital Technology Development, Import Dependence, Import Value, OLS Regression, Telecommunication Equipment.

Title: Digital Readiness and Telecommunication Equipment Imports: Evidence from China-Indonesia Trade Activity

Author: Regina Grace, Yang Ling

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 12, Issue 3, September 2025 - December 2025

Page No: 39-46

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 18-December-2025

Abstract: This study investigates Tesla’s strategic application of technological innovation within the electric vehicle (EV) industry, focusing on the U.S. market between 2019 and 2025. As global demand for sustainability and smart mobility accelerates, Tesla exemplifies how firms can integrate technology, data, and vertical integration to gain lasting competitive advantage. Using secondary data from company reports, industry analyses, and academic literature, the study explores Tesla’s product, service, marketing, and R&D strategies as interconnected pillars of innovation. Findings reveal that Tesla’s innovation approach which anchored in autonomy, digitalization, and renewable energy has revolutionized the EV industry. Continuous software improvements, over-the-air (OTA) updates, and AI-driven safety features have enabled superior performance and customer engagement. However, challenges such as inconsistent quality control, overreliance on Elon Musk’s leadership, and limited service scalability persist. The study concludes that Tesla’s innovation strategy demonstrates a dynamic balance between technological experimentation and strategic discipline. Future growth depends on strengthening production quality, diversifying communication channels, and enhancing AI-enabled customer support. Tesla’s experience offers both theoretical and practical insights into how technology innovation can redefine competition in the global automotive industry.

Keywords: Tesla, technological innovation, electric vehicle, vertical integration, strategy, competitive advantage.

Title: INNOVATION IN THE EV INDUSTRY: CASE STUDY OF TESLA 2019 – 2025

Author: Nguyen Huynh Trong Hieu, Pham Tran My Duyen

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 12, Issue 3, September 2025 - December 2025

Page No: 31-38

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 12-November-2025

Abstract: The study aimed to assess the influence of service delivery dimensions on customer satisfaction, focusing on YARA Tanzania Limited. The study specifically focused on evaluating the influence of effective communication on customer satisfaction. The study adopted a descriptive research design. The sample size comprised 132 respondents, including YARA staff and distributors/customers. Data were collected through structured questionnaires, in depth interviews, and documentary reviews. Quantitative data were analyzed using descriptive and inferential statistics while qualitative data were thematically analyzed to provide deeper insights. The findings revealed that effective communication was found to be the most influential factor (p = 0.000), with clarity of information, diverse communication channels, and feedback utilization strongly shaping satisfaction, despite some lapses in consistency. The study concludes that clear, responsive, and consistent communication significantly enhances customer satisfaction, strengthening trust, loyalty, and YARA Tanzania’s competitive position in the agricultural input industry. The study recommends enhancing staff communication training, expand digital channels, institutionalize feedback systems, and optimize CRM to improve customer satisfaction and loyalty.

Keywords: Effective Communication, Service Delivery, Customer Satisfaction, YARA Tanzania Limited

Title: The Influence of Employees Service Delivery on Customer Satisfaction in Tanzania: A Case of YARA Tanzania Limited

Author: Tibezukwa George, Dr. Blandina Kisawike

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 12, Issue 3, September 2025 - December 2025

Page No: 22-30

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 25-October-2025

Abstract: The study examined the influence of marketing mix strategies on community’s transition from charcoal to clean cooking energy in Mbeya City, with a specific focus on product features. A descriptive research design using a mixed-method approach was employed. Quantitative data were collected through a simple random sample of 100 households from a target population of 133,766 households using clean cooking energy, while qualitative data were obtained from 22 purposively selected key informants. Quantitative data were analyzed using SPSS version 25, while qualitative data were analyzed thematically. The findings indicated that product features positively influenced households’ transition from charcoal to clean cooking energy. Respondents expressed favorable perceptions toward both the products and the transition process, with mean scores of 3.89 and 3.90, respectively. Low variance values (.652 and .556) reflected consistent views, while acceptable skewness and kurtosis values confirmed normal data distribution. The study recommends enhancing the design and quality of clean cooking devices to improve durability, usability, and maintenance. Manufacturers should ensure cultural compatibility, ease of use, local technical support, and spare-part availability. Product innovation should prioritize safety and performance standards to build user confidence. Further research should explore long-term adoption trends, environmental and economic impacts, gender dynamics, and policy effectiveness in promoting sustainable clean cooking programs.

Title: INFLUENCE OF MARKETING MIX STRATEGIES ON PROMOTING COMMUNITY'S TRANSITION FROM CHARCOAL TO CLEAN COOKING ENERGY IN MBEYA CITY

Author: Sebastiana Gaspary Mwapinga, Dr. Blandina Kisawike

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 12, Issue 3, September 2025 - December 2025

Page No: 13-21

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 19-October-2025

Abstract: The importance of Micro and Small Enterprises (MSEs) in contributing to job creation and output growth is widely accepted in both developed and developing countries, of particular interest is the process of expansion from micro to small that growth oriented make their most tangible contribution to economic growth and job creation. Women-Owned micro enterprises are a powerful force for growth and development thus making important contributions to the economy as workers and as entrepreneurs to the welfare of their families. The researcher investigated why Women-owned enterprises remain the same way year in year out without, an increase in number of employees or any other sign to indicate graduation from one level to another. The researcher wanted to find out why enterprises owned by women operate under significant constraints which greatly inhibit realization of their full potential. Many developing countries have attempted to put in place various intervention programs to address factors that affect the graduation of women owned micro-enterprises; unfortunately, many of them are policies yet to be implemented. Through the assistance from Nyeri municipal-council, the researcher acquired the target population of Micro-Enterprises within Nyeri town which was the survey under study. The research design that the researcher used was the descriptive survey research design. Financial accessibility was the variable under study.The instruments that the researcher used were the Questionnaires and Interviews. The researcher came up with comprehensive results that can be useful to women in micro-enterprises and the Government at large. Pre-testing procedure was carried out to ensure the validity and reliability of the data to be collected. A descriptive statistic procedure was used to carry out the data analysis. Bar-charts, tables and pie-charts are used for data presentation. Some of the major findings in this research include the fact that many women operating micro-enterprises started their enterprises with personal savings as they could not access loans from formal institutions due to lack of collateral.

Keywords: Micro- enterprises, small enterprises, Entrepreneur, Graduation, Enterprise.

Title: THE ROLE OF FINANCIAL ACCESS IN ACCELERATING THE GROWTH OF WOMEN OWNED ENTERPRISES FROM MICRO ENTERPRISES TO SMALL AND MEDIUM ENTERPRISES (A CASE OF WOMEN -OWNED MICRO ENTERPRISES IN NYERI COUNTY, KENYA)

Author: Dr Tabitha Karanja, Dr Priscilla Muhoro

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 12, Issue 3, September 2025 - December 2025

Page No: 1-12

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 12-October-2025